Bandini Videos has recently been relocated to the wonderful West Country and is now based firmly in the county of Somerset in the UK.
Here we plan to produce many more of our excellent animated explainer videos for companies across the globe as well as the Somerset Levels.
This means great opportunities for local Somerset businesses and brands to benefit from our expert skills as storytellers and brand builders through the medium of video, which is perfect for entertaining and engaging customers and prospects.
In fact we are so pleased to be here in the South West of England that we are offering all businesses who are also based here in the West Country 10% off.
That means that if you are looking for an Explainer Video in Somerset, Dorset, Devon or Cornwall we can help — and give you a neighbourly rate as well!
It seems fitting for us to be here, because the South West is well known for its creative industries and creative people working hard to make great businesses and a bustling local economy.
Aardman Productions in Bristol, for example, is one of the biggest animation companies in the world, having produced stop motion animation for box office hits such as Chicken Run and Wallace & Gromit.
So whether you are a Cornwall firm making surfboards in Falmouth, a Dorset accountant in Poole, a Devon web developer or a Somerset cider farmer after an animation about the quality of your orchard’s apples, we can help.
And there are a three things that we can guarantee:
1) Our videos convert better than plain text. Yes, our animations will bring in more sales than your best website copy, because people love to watch video content online and be entertained as well as educated.
2) Explainer videos are best for presenting complex information in a simple engaging format. That’s right, explainer videos function like moving diagrams or graphics that present difficult to understand ideas clearly.
3) SEO on your website will be improved thanks to an animated video. With video you can boost the average visit time to your site and drive organic traffic to your site with ‘Video SEO’, which will make your videos rank in Google searches all by themselves.
To find out more about how Explainer Videos can help your business or to discuss our ‘South West Discount’, just get in touch: email@example.com.
Is the meteoric rise of explainer video a warning sign to internet marketers for the future of other channels?
Explainer video is well known to be one of the best ways to market online when you have complex subjects to convey, but what about the wider marketing space that it sits within?
The ascendence of video as the internet’s number one marketing tool is evidenced by everything, from the 8 billion video views on Facebook each day to the users of Youtube who upload hundreds of hours of personalised content every 60 seconds.
In the fight for top dog status video must undoubtably push other mediums out of the way.
The digital landscape is likely to shift massively as Youtube globally rolls out its long talked about Youtube Red: a paid membership service enabling users to watch YouTube ad-free, save videos offline to their mobile or other devices and play videos with their phones locked.
These features threaten not just Netflicks and Amazon’s streaming video services, but also all other streaming content services such as iTunes and Spotify, as many users already use the platform to listen to music.
However, it also presents a great marketing opportunity for brands quick to seize it, as Youtube advertising space remains undervalued by many estimations. Explainer video has proved to be a cost effective format for producing high quality adverts for this space.
Up until a few years ago one of the key advantages of content marketing with blogs and articles was that anyone with a keyboard and a few ideas could create great content.
Fast forward to today and the film making equipment that had made content marketing with video prohibitively expensive has become standard issue with every modern smart phone.
Forrester Research has also shown video to be 50X more likely to rank on Google’s first page than a plain text blog (thanks to Google’s blended search feature).
Plus internet viewers would often rather watch a video than read a blog. No surprise when you consider that the human brain processes visual images 60,000 times fast than the written word!
But not all video is created equal, with one of the fastest growth areas of video viewing coming from mobile devices.
Average screen sizes are shrinking—desktops and laptops are giving way to tablets and mobile phones—meaning that the internet’s most powerful storytelling tool is quickly becoming a video played on a mobile device.
Length is also a key factor with shorter bitesized videos having more virality than longer ones. This factor is another reason that explainer video lends itself well to marketing online.
However, the impact and reach of mobile video as a medium to promote your business requires looking deeper than just the number of views or shares it gets.
Create and Curate
An added benefit with video on social media is the opportunity to cheaply create content that has massive value for your user base by curating web content related to your brand.
Additionally the process of making great video content has never been more easy or simple and the variety of powerful platforms online to help you reach out to your customer base has markedly increased.
Chose value over volume
There are tremendous opportunities using video online. Today a video can go viral and be spread around the world in a matter of minutes, as was the case with Volvo Trucks’ The Epic Split video with Jean-Claude Van Damme.
While large viewing figures can equate to a greater reach, a marketing campaign is not judged on impressions alone.
The quality of each impression should also be of consideration, as well as their positive effect for the brand and even more importantly the return on investment.
A video that receives lots of views may actually be less effective than one that is better matched to your customer profile.
Many customers are not looking to be sold on the first time they interact with your company online, but instead are going to be best reached by building a strong ongoing relationship.
In fact a global survey of Marketers has revealed that most used online video content marketing as a way to build their brand through story telling (source: CMA 2016).
Video content, whether a live stream or a carefully crafted explainer video, is where the attention of consumers is increasingly going.
Marketing that uses video, and particularly content tailored to the format of a mobile device such as bitesized explainer video, will be best able to capitalise on this growing area of opportunity.
Through clever use of current and developing trends and an excellent understanding of their target market, businesses can ensure they speak directly to customers in the forms of media they like best and on the platforms they most visit.
Explainer video can achieve fantastic results for your business. Numerous companies have seen their online conversions increase by using explainer videos to sell products and communicate their brand’s message.
Explainer Videos are also a better way to engage your audience than simple text. A good explainer video can really bring to life your product and brand in a way that words alone often can’t. They also help more people find your company by driving traffic to your website. This is because of the effect they have on your search rankings.
When used on websites, videos are a proven way of improving search rankings. A key factor in Google’s search algorithm is the time spent on web pages. For example, if I search for “dog leads that don’t break” and click on a search result, then stay on that page for a long time, it signals to Google that I have found that page to be helpful. Therefore, the pages gains authority and moves higher up the search rankings.
To achieve these benefits, the video needs to be planned and created in the right way and take into account some important aspects. We have detailed below some of the key mistakes we see brands making.
1. having an objective
Many companies get excited about the possibilities of using explainer videos in their marketing and quickly produce a video without taking the time to fully consider what they are trying to achieve. There are so many benefits from creating explainer videos for your company that you may think that just creating the video is enough.
It isn’t. Before embarking you need to decide what the objective of the video is. Some sensible objectives are:
Selling a particular product and clearly explaining the benefits of that product
Communicating your brand so that your audience can identify with you
Demonstrate a complex product to clearly explain how it works
Start with a target in mind.
2. clearly explaining who you are and what you do
At the end of a good explainer video, your audience will understand what you do, how you can help them and why they should buy from you. The goal of the video doesn’t have to be to get the viewer to immediately buy your products but they should have a better understanding of why they should care about you and how you can help them.
The video should try to do something (see having an objective above). Maybe you want to get your audience to pick up the phone, fill out a form or just tell their friend about you. In all of these situations, they need to be driven to perform this action and if they don’t clearly understand who you are and what you do, they aren’t going to do anything.
Simple jargon-free language is often best.
3. branding your Explainer video correctly
You have spent a lot of time and energy coming up with a brand identity that fits your business and resonates with your audience. You have a strong tagline, great logo and a well thought out corporate tone and voice. If your explainer video doesn’t align with these aspects of your brand, your audience are going to pick up on it. It’s going to undermine the message and turn off visitors.
Your video should be your best salesperson. It delivers the perfect pitch every time, it doesn’t go off script and it presents a consistent image of your company. If you aren’t communicating your brand personality through your video, you are missing a huge opportunity.
Be sure to match your marketing to the house style and voice of your brand.
4. thinking about the context of your video
You wouldn’t walk up to somebody you’ve never met before at a networking event, present them with a contract and ask them to sign up to your service. You’re likely to scare them off and destroy the potential of future sales. Similarly, you wouldn’t include a long history of your company at the top of an order form on your ecommerce site. You would assume that if your prospect had made it that far into their buying journey, they already have enough information about your company and are comfortable buying.
The same goes with creating an explainer video. You need to give thought to where the video is going to appear and where it will integrate into your marketing channels. Is it going to be front and centre on your homepage? If so, it will function as a first point of contact for prospects and needs to introduce your company. Or is it going to be shared on social media and primarily seen by people who follow your account? They are more familiar with you and should be treated differently. Understanding at what stage of the buying journey the viewer is at will drastically improve the performance of your video.
How will your content be viewed? When? Where? Who by?
5. communicating to your audience
As you should be projecting your brand, you should also communicate in a way that your audience will respond. Think about your overall marketing strategy and the time you have taken to consider your ideal client, how they like to engage with you and how you communicate with them. Your video should tap into this.
If you have a profile of your ideal customer, think about how you would sit down and explain your product to them. Would they need a lot of visual cues, or could you explain your product to them by talking? Would they need to be engaged emotionally, or would they prefer to hear cold facts? By thinking in this way, you can ensure that your message is clearly communicated.
Get the right tone for your audience…
Explainer videos offer you a tremendous opportunity to engage with your audience and potential customers. However, if you go straight into creating a video without taking into consideration these aspects you will be missing this opportunity.
These are just some of the keys to ensuring a successful explainer video, but there are many more. Bandini Videos are experts in creating videos that convert prospects, build your brand and communicate your benefits. If you aren’t confident in producing your own explainer video successfully, and would like to discuss what we can do for you, get in touch now.
Whoever you’re trying to speak to we can help you get your message across.
Explainer videos offer the fastest growing opportunity for businesses, but creating explainer videos can be difficult and expensive.
We offer great looking, clear and concise explainer videos that showcase your products benefits so your prospects know exactly what you do and why they should buy from you.