The Brief

We were approached by POOLCORP who wanted to use our video production capabilities to help them create a series of videos for their company website.

The purpose would be to present the company’s vision, mission and strategy, as well as to explain the value the organisation puts on its employees.

POOLCORP has more than 4000 employees and over 350 locations worldwide and leads the industry as the world’s largest wholesale distributor of swimming pool supplies, equipment, and related outdoor leisure products.

It was incorporated in 1993 as SCP Pool Corporation and in 1995 became a publicly-traded company on the NASDAQ stock exchange.

POOLCORP already had a “Who We Are” type video explainer that introduced their Sales Centre, company history, products and services to new customers.

They wanted to re-create the previous video in a more generic way, so that it could be easily replicated and tailored for all of the countries where they operate with translations in local languages.

However, they were keen to use their company slogan “Where Outdoor Living Comes to Life” at the end of each video in English.

Through our consultation it was agreed that the planned explainer video production would feature a slide show of images and perhaps some 2D animation and motion graphics to explain their company and its values.

The images would be of their products, completed pools and accessories, as well as members of their staff, office locations and facilities.

The video production

The company had an extensive library of photos that they could provide us as well as a strong first draft of a script, to which we made some minor adjustments to ensure that it would match well with the visuals.

Our animator got to work producing a stylish slide show, with some interesting transitions and creative dissolves to keep the video engaging.

We found a great voice artist to provide a steady and friendly delivery of the script and provided an appropriate backing track of corporate stock music.

We started out with a US/English version and since then are in the process of producing translations in a variety of European languages.

You can see some of the finished video productions below.

To learn more about our video production capabilities and how we can help you, give us a call 0800 0029849 or an email