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The 5 types of Explainer Video

You know you definitely want an explainer video on your website, but you aren’t entirely sure what contact to fill it with? No problem, that’s where we are here to help. Find out the 5 most efficient types of explainer videos below.

The Selling Specific one:

These types of explainer videos work best to produce a high turnout of conversion rates. They work best placed on the front page of your website or landing page. They share a large amount of information about the product/service within a short time, in a captivating manner.

The ‘How To’ one:

Want to spare your viewer the frustration of reading poorly written instructions? This may be the best choice of explainer video for you. Sometimes a clear instruction with visuals can do the job perfectly. This type of video also works well for products that need more detailed explanation of their use.

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The Trust building one:

This video sets out to ascertain a high level of trust with the viewer. Quite often found on YouTube, these sorts of explainer videos may include live reviews. Some popular bloggers have been known to reach numbers of subscribers within the millions. With this as it may, it can be beneficial to create videos featuring these lifestyle bloggers/reviewers.

The Demo one:

Most often demonstrated with live action actors and the product itself, these explainer videos may appear similar to the shopping channels we all see on late night television.

The FAQ one:

These types will address commonly occurring questions in a manner that seeks to soothe your viewer. Explainer videos such as these often address information surrounding the finer details i.e Posting, Packaging, Returns etc.

Try the highly recommended Bandini Videos for further advice on selecting the best explainer video for you.

So you are thinking of purchasing an explainer video?

Hey, that’s great!

Explainer videos are a really engaging effective way to capture your product or service and generate sales. Whether you offer a service or product, a video gives you the chance to demonstrate in detail what your product or service is about.

In the fast-paced technological age that we live in today, an eye capturing video has been proven to generate considerably more attention. Keeping your potential customer interested can be a continual battle, but many companies choose to add a short feature on their website landing page. The versatile nature of explainer videos means that you can also add them into a sales presentation or use the video itself as an advert via sites such as YouTube.

The benefits of having an explainer video on sites such as video or YouTube mean that you can easily analyse your view count and audience demographics. Video metrics is just one of the latest technological trends to enhanced your sales figures. Further information on video metrics and other ways to attract more sales can be found at EverlightSEO.

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Here’s what a trustworthy explainer video production company has to say:

There are so many explainer videos out there that do not do their proper job. I always ensure my clients are well educated in what will make them a really successful video. I recommend you check out my site for more examples of this – Bandini Videos. It’s always worth considering the following tips when planning your explainer video:

Emphasize the buying point: Where does your customer feel pain? Your unique selling point is the cure they need for their ailment. This is similar to writing good copy in a advertisement post.

Keep it simple: Don’t hold your viewer down for longer than necessary with lengthy complex explanations of your product. This will bore your prospect and cancel their interest in making a purchase.

Light humored: Fresh faced, and optimistic videos make for the most engaging but be careful not to become a joke. You want to induce a positive mood within your viewer, as if you are selling the feeling of happiness to your prospect.

Captivate your audience: Visuals, voice, music, script. All of these things can turn a good video into a great one. Animations that look cheap or overstimulating will off put your viewer. Music that is too loud will render your prospect unable to hear important voice over details. A script that is badly written will further throw away potential prospects.

Be proud! Video placement: There’s little point of gong through the process of making an explainer video if nobody views it! Keeping your video hidden away on a back page of your website will limit its exposure and your conversion rate. Display your explainer video prominently to attract and hook in your prospects.

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