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Category: Video Creation

The 5 types of Explainer Video

You know you definitely want an explainer video on your website, but you aren’t entirely sure what content to fill it with? No problem, we are here to help. Find out 5 common types of explainer videos below.

The Selling Specific one:

This type of explainer video is intended to produce an increase in sales or conversion rates. They work best on the home page of your website or squeeze page / landing page. They focus on features and benefits as well as developing a narrative where an example customer experiences the problems that come when they don’t have to your produce or service.

The primary purpose of these videos is to make the viewer want to click ‘Buy Now’.

The ‘How To’ one:

Want to spare your viewer the frustration of reading poorly written instructions? This may be the best choice of explainer video for you.

Sometimes a clear set of instructions with visuals can be the best solution and save your support team hours of unnecessary emails or calls. This type of video also works well for complicated products that need a more detailed explanation of their use.

explainer video 3

The Trust building one:

This video sets out to develop a high level of trust with the viewer. Often found on YouTube, these sorts of explainer videos may give away some of your companies best advice to your customers for free. This can help to develop your brand as an authority in the market place as well as encourage reciprocity from your customers — once they feel indebted to you for your great advice they will be more likely to choose you over your competition when they are ready to buy.

The Informative one:

Got a message to get across or some interesting statistics you think your customers or sector needs to know about? Then this type of video will work best for you.

The informative video can be great for SEO or content marketing on topics around your niche that customers maybe searching for online.

The FAQ one:

An FAQ type video can be best created by trawling through your inbox for customer queries that you or your team get asked all the time. Even if the question is answered elsewhere on your website, if your customers keep asking then you probably need to answer it in a better way that they can easily view.

Thats where an FAQ video comes in. Explainer videos such as these often address information surrounding the finer details i.e Posting, Packaging, Returns, etc.

Here’s an idea: Why not have your FAQ made out of short 30 second videos explaining different common questions?

What next?

Want a video marketing strategy session? Try the highly recommended Bandini Videos for further advice on selecting the best explainer video for you.

So you are thinking of purchasing an explainer video?

Hey, that’s great! Explainer videos are a really engaging and effective way to capture your audiences attention and generate sales.

Whether you offer a service or product, a video gives you the chance to demonstrate in detail what you are all about.

In the fast-paced technological age that we live in today, an eye capturing video has been proven to generate considerably more attention.

Keeping your potential customer interested can be a continual battle, but many companies choose to add a short video on their website landing page.

The versatile nature of explainer videos means that you can also add them into a sales presentation or use the video itself as an advert via sites such as YouTube.

The benefits of having an explainer video on sites such as video or YouTube mean that you can easily analyse your view count and audience demographics.

Video metrics is just one of the latest technological trends to enhanced your sales figures. Further information on video metrics and other ways to attract more sales can be found at EverlightSEO.

First Steps:

  1. Emphasize the buying point:

    Where does your customer feel pain? Your unique selling point is the cure they need for their ailment. This is similar to writing good copy in an advertisement.

  2. Keep it simple:

    Don’t hold your viewer down for longer than necessary with lengthy complex explanations of your product.

    This will bore your prospect and reduce their interest in making a purchase.

  3. Light humoured:

    Fun videos are the most engaging but be careful not to become a joke.

    You want to induce a positive mood within your viewer, as if you are selling the positive mood they will feel once they have used your product or service.

  4. Captivate your audience:

    Visuals, voice, music, script. All of these things can turn a good video into a great one. Animations that look cheap or overstimulating will off put your viewer.

    Music that is too loud will render your prospect unable to hear important voice over details. A script that is badly written will put off potential prospects.

  5. Be proud! Video placement:

    There’s little point of going through the process of making an explainer video if nobody views it!

    Keeping your video hidden away on a back page of your website will limit its exposure and your conversion rate. Display your explainer video prominently to attract and hook in your prospects.

Need an Explainer Video in the South West, UK? – Get a 10% Discount!*

Bandini Videos has recently been relocated to the wonderful South West of England and is now based firmly in the county of Somerset in the UK.

Here we plan to produce many more of our excellent animated explainer videos for companies across the globe as well as locals needing explainer videos in Somerset, Dorset, Devon, Cornwall, Gloucestershire, Wiltshire or Wales.

This means great opportunities for local brands to benefit from our expert skills as storytellers and brand builders through the medium of video, which is perfect for entertaining and engaging customers and prospects.

In fact we are so pleased to be here in the South West of England that we are offering all businesses who are also based here in the South West of the UK 10% off.

That means that if you are looking for an Explainer Video in Somerset, Dorset, Devon, Cornwall, Gloucestershire, Wiltshire or Wales we can help — and give you a neighbourly rate as well!

Here are some recent examples of our work:


London based fintech company Banking Circle provides a range of B2B banking services and solutions, meeting the needs of businesses who want the freedom to trade globally.

We made this video for them to use on their website services page and at their Money2020 exhibition in Las Vegas.


G-Volution is a company producing dual fuel diesel engines with lower carbon and lower emission solutions for the transport and power generation sectors. It is based near Bristol — across the channel in Newport, Wales.

We produced this video to showcase and explain their product on their website homepage and to be potentially attached to emails for email marketing.


Callan is an investment consultant company specialising in helping institutional investors. They approached us to help them create a video to demonstrate and explain the history behind their Periodic Table of Investment Returns.


This holiday vacation locations approached us to create their summer video campaign. We produced four videos, one to be released each month of summer starting in April.

The videos combine animation and footage provided by the client.


This building and housing renovation company were looking for a video to appear on their website and social media and promote great conversions through their homepage.


Virtus Trade Settlement (VTS) offers cutting-edge technology for Primary Syndication and Secondary Market loan settlements. They wanted a video that could both demonstrate how their software worked and discuss its applications.


POOLCORP approached us to help them produce a series of slideshow videos for each of their localities.


This video was prepared for a client who wanted to use it on their home page to encourage downloads as well as retarget visitors to their website with an reminder to get a free trial of their app on Youtube.


This video was created to show the benefits of a new mobile charging unit for electric cars.


We made this video for a new dating app company who focus on creating a safe online community of verified users.

It seems fitting for us to be here, because the South West is well known for its creative industries and creative people working hard to make great businesses and a bustling local economy.

Aardman Productions in Bristol, for example, is one of the biggest animation companies in the world, having produced stop motion animation for box office hits such as Chicken Run and Wallace & Gromit.

So whether you are a Cornwall firm making surfboards in Falmouth, a Dorset accountant in Poole, a Devon web developer or a Somerset cider farmer after an animation about the quality of your orchard’s apples, we can help.

And there are a three things that we can guarantee:

1) Our videos convert better than plain text. Yes, our animations will bring in more sales than your best website copy, because people love to watch video content online and be entertained as well as educated.

2) Explainer videos are best for presenting complex information in a simple engaging format. That’s right, explainer videos function like moving diagrams or graphics that present difficult to understand ideas clearly.

3) SEO on your website will be improved thanks to an animated video. With video you can boost the average visit time to your site and drive organic traffic to your site with ‘Video SEO’, which will make your videos rank in Google searches all by themselves.

To find out more about how Explainer Videos can help your business or to discuss our ‘South West Discount’, just get in touch: // 0800 0029849.


* Offer cannot be used in combination with another existing offer. Applicable to anyone living in Cornwall, Gloucestershire, Devon, Dorset, Somerset, Wiltshire, Wales, Bodmin, Falmouth, Newquay, Redruth, Penzance, St Ives, Tintagel, Truro, Berkeley, Cheltenham, Cirencester, Gloucester, Hereford, Stroud, Tewkesbury, The Cotswolds, Barnstaple, Exeter, Dartmouth, Ilfracombe, Newton Abbot, Paignton, Plymouth, Tavistock, Tiverton, Torquay, Totnes, Bournemouth, Dorchester, Lyme Regis, Poole, Shaftesbury, Weymouth, Bristol, Bath, Bridgwater, Glastonbury, Portishead, Taunton, Wells, Weston-Super-Mare, Frome, Southampton, Avebury, Chippenham, Devizes, Marlborough, Marlmesbury, Salisbury, Swindon, Trowbridge, Warminster, Cardiff, Newport, Bridgend, Swansea, Llanelli, Merthyr Tydfil, Monmouth, Carmarthen, Pembrokeshire, Aberystwyth and Fishguard.

5 Keys For Highly Converting Explainer Video

Explainer video can achieve fantastic results for your business. Numerous companies have seen their online conversions increase by using explainer videos to sell products and communicate their brand’s message.

Explainer Videos are also a better way to engage your audience than simple text. A good explainer video can really bring to life your product and brand in a way that words alone often can’t. They also help more people find your company by driving traffic to your website. This is because of the effect they have on your search rankings.

When used on websites, videos are a proven way of improving search rankings. A key factor in Google’s search algorithm is the time spent on web pages. For example, if I search for “dog leads that don’t break” and click on a search result, then stay on that page for a long time, it signals to Google that I have found that page to be helpful. Therefore, the pages gains authority and moves higher up the search rankings.

To achieve these benefits, the video needs to be planned and created in the right way and take into account some important aspects. We have detailed below some of the key mistakes we see brands making.


1. having an objective

Many companies get excited about the possibilities of using explainer videos in their marketing and quickly produce a video without taking the time to fully consider what they are trying to achieve. There are so many benefits from creating explainer videos for your company that you may think that just creating the video is enough.

It isn’t. Before embarking you need to decide what the objective of the video is. Some sensible objectives are:

  •  Selling a particular product and clearly explaining the benefits of that product
  • Communicating your brand so that your audience can identify with you
  • Demonstrate a complex product to clearly explain how it works


Start with a target in mind.

2. clearly explaining who you are and what you do

At the end of a good explainer video, your audience will understand what you do, how you can help them and why they should buy from you. The goal of the video doesn’t have to be to get the viewer to immediately buy your products but they should have a better understanding of why they should care about you and how you can help them.

The video should try to do something (see having an objective above). Maybe you want to get your audience to pick up the phone, fill out a form or just tell their friend about you. In all of these situations, they need to be driven to perform this action and if they don’t clearly understand who you are and what you do, they aren’t going to do anything.



Simple jargon-free language is often best.


3. branding your Explainer video correctly

You have spent a lot of time and energy coming up with a brand identity that fits your business and resonates with your audience. You have a strong tagline, great logo and a well thought out corporate tone and voice. If your explainer video doesn’t align with these aspects of your brand, your audience are going to pick up on it. It’s going to undermine the message and turn off visitors.

Your video should be your best salesperson. It delivers the perfect pitch every time, it doesn’t go off script and it presents a consistent image of your company. If you aren’t communicating your brand personality through your video, you are missing a huge opportunity.


Be sure to match your marketing to the house style and voice of your brand.

4. thinking about the context of your video

You wouldn’t walk up to somebody you’ve never met before at a networking event, present them with a contract and ask them to sign up to your service. You’re likely to scare them off and destroy the potential of future sales. Similarly, you wouldn’t include a long history of your company at the top of an order form on your ecommerce site. You would assume that if your prospect had made it that far into their buying journey, they already have enough information about your company and are comfortable buying.

The same goes with creating an explainer video. You need to give thought to where the video is going to appear and where it will integrate into your marketing channels. Is it going to be front and centre on your homepage? If so, it will function as a first point of contact for prospects and needs to introduce your company. Or is it going to be shared on social media and primarily seen by people who follow your account? They are more familiar with you and should be treated differently. Understanding at what stage of the buying journey the viewer is at will drastically improve the performance of your video.


How will your content be viewed? When? Where? Who by?

5. communicating to your audience

As you should be projecting your brand, you should also communicate in a way that your audience will respond. Think about your overall marketing strategy and the time you have taken to consider your ideal client, how they like to engage with you and how you communicate with them. Your video should tap into this.

If you have a profile of your ideal customer, think about how you would sit down and explain your product to them. Would they need a lot of visual cues, or could you explain your product to them by talking? Would they need to be engaged emotionally, or would they prefer to hear cold facts? By thinking in this way, you can ensure that your message is clearly communicated.



Get the right tone for your audience…


Explainer videos offer you a tremendous opportunity to engage with your audience and potential customers. However, if you go straight into creating a video without taking into consideration these aspects you will be missing this opportunity.

These are just some of the keys to ensuring a successful explainer video, but there are many more. Bandini Videos are experts in creating videos that convert prospects, build your brand and communicate your benefits. If you aren’t confident in producing your own explainer video successfully, and would like to discuss what we can do for you, get in touch now.


Whoever you’re trying to speak to we can help you get your message across.