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Explainer videos are a really engaging effective way to capture your product or service and generate sales. Whether you offer a service or product, a video gives you the chance to demonstrate in detail what your product or service is about.
In the fast-paced technological age that we live in today, an eye capturing video has been proven to generate considerably more attention. Keeping your potential customer interested can be a continual battle, but many companies choose to add a short feature on their website landing page. The versatile nature of explainer videos means that you can also add them into a sales presentation or use the video itself as an advert via sites such as YouTube.
The benefits of having an explainer video on sites such as video or YouTube mean that you can easily analyse your view count and audience demographics. Video metrics is just one of the latest technological trends to enhanced your sales figures. Further information on video metrics and other ways to attract more sales can be found at EverlightSEO.
Here’s what a trustworthy explainer video production company has to say:
There are so many explainer videos out there that do not do their proper job. I always ensure my clients are well educated in what will make them a really successful video. I recommend you check out my site for more examples of this – Bandini Videos. It’s always worth considering the following tips when planning your explainer video:
Emphasize the buying point: Where does your customer feel pain? Your unique selling point is the cure they need for their ailment. This is similar to writing good copy in a advertisement post.
Keep it simple: Don’t hold your viewer down for longer than necessary with lengthy complex explanations of your product. This will bore your prospect and cancel their interest in making a purchase.
Light humored: Fresh faced, and optimistic videos make for the most engaging but be careful not to become a joke. You want to induce a positive mood within your viewer, as if you are selling the feeling of happiness to your prospect.
Captivate your audience: Visuals, voice, music, script. All of these things can turn a good video into a great one. Animations that look cheap or overstimulating will off put your viewer. Music that is too loud will render your prospect unable to hear important voice over details. A script that is badly written will further throw away potential prospects.
Be proud! Video placement: There’s little point of gong through the process of making an explainer video if nobody views it! Keeping your video hidden away on a back page of your website will limit its exposure and your conversion rate. Display your explainer video prominently to attract and hook in your prospects.